Marketing 2016(18th Edition)

Authors:

William M. Pride, O. C. Ferrell

Free Marketing 201618th EditionWilliam M. Pride, O. C. Ferrell1285858344, 9781305769786
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ISBN: 1285858344, 9781305769786

Book publisher: Cengage Learning

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Customer Reviews

Trusted feedback from verified buyers

LC
Laurence Cross
5.0
Reviewed In United States United States • October 2, 2023
This book truly stands out as an essential tool for anyone looking to excel in the marketing field. The latest edition includes a plethora of case studies that offer great insights into current industry trends. I especially appreciated how the book balances theoretical concepts with practical applications. Plus, it arrived quickly and was well-packaged. Highly recommend it to both students and seasoned professionals!
CF
Clara Fleming
3.0
Reviewed In United States United States • September 10, 2023
Arrived quickly. Useful basics but nothing groundbreaking.
SS
Scarlett Shaw
5.0
Reviewed In United States United States • August 15, 2023
As a marketing major, this has been my go-to textbook. The authors have done a fantastic job simplifying complex marketing strategies and presenting them in an easily understandable manner. The real-life examples and case studies used in each chapter bring concepts to life, making it easier to grasp and retain information. Additionally, I got an extra discount with my student subscription, which was a nice perk!
JA
Joel Abbott
4.0
Reviewed In United States United States • July 22, 2023
Marketing 2016, 18th Edition offers a solid foundation for understanding modern marketing concepts. The book provides a well-rounded mix of theory and real-world examples, making it a valuable tool for both students and professionals. While I found some sections slightly repetitive, the overall content is quite comprehensive. The delivery was prompt, and the condition of the book was immaculate.

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