ldentif)' the rcfe,n:nce. group~ or subcultures that may influence your target markds produ(.1. selection.

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ldentif)' the rcfe,n:nce. group~ or subcultures that may influence your target markd·s produ(.1. selection.

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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