Oett-.nnine the type of business pun.-hnsc your customer wiU likdy be using whc.o pun-basing your prodUCL How

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Oett-.nnine the type of business pun.-hnsc your customer wiU likdy be using whc".o pun-basing your prodUCL How would this impact the le\'CI of information required by the business when moving 1hrough I.he buying decision process?

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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