Visit the homepage of the Mobile Marketing Association (mmaglobal.com), look for the link to case studies, and

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Visit the homepage of the Mobile Marketing Association (mmaglobal.com), look for the link to case studies, and read one. What was the advertiser trying to achieve? What type of mobile advertising did it use, and why? How did it measure performance?

What other metrics, if any, can you suggest to evaluate both effectiveness and efficiency?

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E Marketing

ISBN: 0132953447

7th Edition INTERNATIONAL EDITION

Authors: Raymond Frost

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Question Posted: May 23, 2024 05:05 AM

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Visit the homepage of the Mobile Marketing Association (mmaglobal.com), look for the link to case studies, and

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E Marketing

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