What an the ca1cgories of situational factors that inOuence co~umer buying behavior? Explain how e::ic,b of the-k

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What an" the ca1cgories of situational factors that inOuence co~umer buying behavior? Explain how e::ic,b of the-k fo.<..1ors inOuenc.cs buyers· decisions.

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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