What is alue? How can marteters use the ma rketing mix to enhance the pen.:.cption of talue?

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What is \•alue? How can marteters use the ma rketing mix to enhance the pen.:.cption of \talue?

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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