Why might business clL,;tomers genera.Uy be considerod more rational in their purchasing, beh.aior than ultimate con..,;umers?

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Why might business clL,;tomers genera.Uy be considerod more rational in their purchasing, beh.a"ior than ultimate con..,;umers?

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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