Is Macys expecting to benefit from economies of scale or does the firm think there are diseconomies

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Is Macy’s expecting to benefit from economies of scale or does the firm think there are diseconomies of scale? Explain your answer.

Macy’s CEO Jeff Gennette believes that Macy’s has high potential outside of malls and in smaller formats.
The department store chain is planning to test several smaller Macy’s stores outside of malls.

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Economics

ISBN: 9781292433639

14th Global Edition

Authors: Michael Parkin

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