Thinking of a Macys store as a production plant, explain why Macys is opening smaller stores. Is

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Thinking of a Macy’s store as a production plant, explain why Macy’s is opening smaller stores. Is Macy’s decision a long-run decision or a shortrun decision?

Macy’s CEO Jeff Gennette believes that Macy’s has high potential outside of malls and in smaller formats.
The department store chain is planning to test several smaller Macy’s stores outside of malls.

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Economics

ISBN: 9781292433639

14th Global Edition

Authors: Michael Parkin

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