In the value-creation model presented in this chapter, it is implicitly assumed that all consumers get the

Question:

In the value-creation model presented in this chapter, it is implicitly assumed that all consumers get the identical value (e.g., identical B) from a given product. Do the main conclusions in this chapter change if consumer tastes differ, so that some get more value than others?

Fantastic news! We've Found the answer you've been seeking!