Zellers and Wal-Mart are two of Canada’s largest retailers. To reflect the strong position of the Canadian dollar, each firm is considering lowering prices on some goods in Canadian stores. The following table displays the payoffs for each firm associated with lowering prices (or not), given the other firm’s decision:

If Zellers And Wal-Mart Then, Zellers’s And Wal-Mart’s decides to . . . decides to . . . profits are . . . profits are . . .
Keep prices Keep prices $200MM $250MM the same the same Keep prices Drop prices $150MM $280MM the same Drop prices Keep prices $230MM $190MM the same Drop prices Drop prices $180MM $220MM If given the opportunity, how much would Zellers be willing to spend for the right to move first?