Ann Bennett, a friend of yours, recently inherited $150,000 from an elderly aunt and is about to sign a three-year lease on a small storefront in an upscale mall. Ann has always wanted to open a cosmetics store for women and feels now is her chance-she has the money she needs and the space in the mall is available. You ask Ann if she has conducted a feasibility analysis and a busi- ness plan for her business, and she said that she bought a business plan soft- ware package online and plans to look at it soon but needs to get the lease signed first and isn't familiar with what a feasibility analysis is. When you give Ann a quizzical look, she pauses and says, "Am I doing something wrong?" What would you tell her?