Spend some time looking at ZUCA's Web site (http://www.zuca.com).Com- ment on each element of ZUCA's marketing plan
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Spend some time looking at ZUCA's Web site (http://www.zuca.com).Com- ment on each element of ZUCA's marketing plan (product, price, promotion. and distribution and sales). On a scale of 1 to 10 (10 is high), rate the strength of ZUCA's overall marketing plan. Justify your rating.
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Preparing Effective Business Plans An Entrepreneurial Approach
ISBN: 9780133506976
2nd Edition
Authors: Bruce Barringer
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