Why is estimating the size of a target market referred to as a tricky proposition?

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Why is estimating the size of a target market referred to as a "tricky" proposition?

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Preparing Effective Business Plans An Entrepreneurial Approach

ISBN: 9780133506976

2nd Edition

Authors: Bruce Barringer

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Question Posted: Sep 19, 2024 07:03 PM

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Why is estimating the size of a target market referred to as a "tricky" proposition?
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Why is estimating the size of a target market referred to as a tricky proposition?

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Preparing Effective Business Plans An Entrepreneurial Approach

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