You recently sat through a business plan presentation and were impressed by the research that founders included in the presentation to validate their points. They included cites from the Wall Street Journal, several trade magazines, Standard & Poor's NetAdvantage, Mintel, and the U.S. Census Bureau. As you were driving home, it struck you that although there was a lot of research to back up the business plan's claims, there wasn't a stitch of primary research reported. The founders were relying strictly on secondary research. You're wondering if this aspect of the plan should bother you. Should it?