2. 14.10 Thomas used the online chat function for two retailers, Better Buy (BB) and Quick Serv (QS). He had developed four attributes and predetermined weights to evaluate his online experience. He then used a 0 to 5 (5 is highest) scale to assign value ratings to each retailer. Use his data to determine the evaluation measure R for each retailer. Which retailer offered a better experience for Thomas? Table Summary: Table divided into 2 main columns summarizes the value ratings given to two retailers based on 4 attributes, each with a fixed weight. The column headers are: Column 1: Attribute, I; Column 2: Value Rating, V sub ij. Column 2 is further divided into 3 columns with the headings: W sub i; BB; and QS. Attribute, i Value Rating, Vij Wi BB QS 1. Clear information 0.5 3 1 2. Wait time 0.2 5 2 3. Courtesy of agent 0.2 2 4 4. Language usage 0.1 1 4