Randomly assign different franchise opportunities to students or groups of students. You can use www.franchise.org for a list of possibilities. Select some well-known ones and some more obscure choices. Have the students write up small summaries and their recommendations. You may also set up certain criteria – a franchise on campus, for example – to help them decide. If done as a group exercise, the groups might evaluate three or four and then recommend to the class which one they would choose.