Visit three independently owned small retail establishments in the same industry or business. Ask the manager of each business the following questions. What target market(s) does your store appeal to? How are the target markets different? If I were a member of your target market, why would I shop at your store? What new information from your research about the industry can the owners use to improve and enhance what they are currently offering? Or how are they promoting their business based on the latest trends within the industry?