Youve heard about Paul Scheiter and his firm, HedgehogLeatherworks.com. One of his customers, Ian Atkinson, is a

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You’ve heard about Paul Scheiter and his firm, HedgehogLeatherworks.com. One of his customers, Ian Atkinson, is a big fan and also a leatherworker, and provided his analysis of the pricing behind one the Hedgehog’s most popular sheaths. See the video at https://www.youtube.com/watch?v=NYqmSzx_LRs. Based on this example, explain in your own words how elements like design and quality of construction make a product worth more than just the cost of raw materials and an hourly wage for leatherworking. The first 14 minutes give you the pricing discussion. The last 7 minutes show you what you would have to do to make a similar sheath of your own. 

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Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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