Describe how the threat of substitute products has the potential to suppress an industrys profitability.
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Describe how the threat of substitute products has the potential to suppress an industry’s profitability.
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The threat of substitute products poses a significant risk to an industrys profitability by diverting demand away from its offerings When consumers ha...View the full answer
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Related Book For 
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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