In a group of three, visit the nearest food outlet in your vicinity. Interview the entrepreneur or
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In a group of three, visit the nearest food outlet in your vicinity. Interview the entrepreneur or manager of the chosen outlet on how they decided the branding.
Is the brand important to the firm’s marketing efforts?
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292095370
6th Edition
Authors: Bruce R Barringer, R Duane Ireland
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