One of the limitations of buyer-intentions surveys is that buyer intentions do not always translate into actual

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One of the limitations of buyer-intentions surveys is that buyer intentions do not always translate into actual buying behavior. How would you overcome this limitation in a proof-of-concept study?

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Social Entrepreneurship Managing The Creation Of Social Value

ISBN: 9780415817370

1st Edition

Authors: Constant Beugre

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Question Posted: Oct 02, 2024 09:01 AM

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One of the limitations of buyer-intentions surveys is that buyer intentions do not always translate into actual buying behavior. How would you overcome this limitation in a proof-of-concept study?
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One of the limitations of buyer-intentions surveys is that buyer intentions do not always translate into actual

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Social Entrepreneurship Managing The Creation Of Social Value

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