The partners were finding it difficult to service all three business models they had identified. If they

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The partners were finding it difficult to service all three business models they had identified.

If they chose to pursue two markets, which would be most complementary? What are the advantages and disadvantages of each business model? Consider lead generation potential, PR opportunities, and account servicing logistics.

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Entrepreneurship

ISBN: 384892

2nd Edition

Authors: Andrew Zacharakis ,William D Bygrave ,Andrew C Corbett

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