Why is it important for a firms founders to think carefully about the name they pick for

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Why is it important for a firm’s founders to think carefully about the name they pick for their company?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Feb 18, 2024 01:00 AM

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Why is it important for the founders of a firm to think carefully about the name they pick for their company?
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Why is it important for a firms founders to think carefully about the name they pick for

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Choosing the right name for a company is important for several reasons 1 Brand Identity The name of a company is often one of the first things that cu...View the full answer

Entrepreneurship Successfully Launching New Ventures

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