You have been asked to develop a social marketing plan for a purely philanthropic social venture. Describe
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You have been asked to develop a social marketing plan for a purely philanthropic social venture. Describe the key components of your social marketing plan. Also describe how you would implement the plan and assess its effectiveness.
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Social Entrepreneurship Managing The Creation Of Social Value
ISBN: 9780415817370
1st Edition
Authors: Constant Beugre
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