Why do many entrepreneurs underprice their goods and services, especially when they first get into business? Discuss
Question:
Why do many entrepreneurs underprice their goods and services, especially when they first get into business? Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company.
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Setting prices too high drives customers away but prices that are too low a common tendency fo...View the full answer
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Keziah Thiga
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Related Book For 
Essentials of Entrepreneurship and Small Business Management
ISBN: 978-0134741086
9th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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