If the company adopts an external form of exporting (for example, through an agent, distributor, trading house),

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If the company adopts an external form of exporting (for example, through an agent, distributor, trading house), how will it select the best representative?

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Entrepreneurship Theory Process And Practice

ISBN: 9780324323412

5th Edition

Authors: Donald F. Kuratko, Richard M. Hodgetts

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