What form of business should the business adopt (internal/external exporting, indirect/direct exporting, licensing or franchising, technology transfer)?

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What form of business should the business adopt (internal/external exporting, indirect/direct exporting, licensing or franchising, technology transfer)?

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Entrepreneurship Theory Process And Practice

ISBN: 9780324323412

5th Edition

Authors: Donald F. Kuratko, Richard M. Hodgetts

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