6. What alternatives do the above stakeholders (end users and any others) turn to currently? Where do

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6. What alternatives do the above stakeholders (end users and any others) turn to currently?

Where do they spend their time and money? How do they get their information?

How are you positioning yourself vis-à- vis the current alternatives? Why would they want to switch to you? Summarize your findings in a simple chart as illustrated in Figure 4.2

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6. What alternatives do the above stakeholders (end users and any others) turn to currently? Where do

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