A gym in the suburbs of a major city has an average of 7,000 members. Each month,

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A gym in the suburbs of a major city has an average of 7,000 members. Each month, some 5–8 percent of members fail to renew. How might a business like this reduce its churn and see sustained growth over a period of time?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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