Are you surprised that Casper was able to generate so much excitement surrounding the process of buying a mattress? How did the company do that? Do you think the level of excitement and passion for buying a mattress could be translated to other non-tech industries?

Imagine the following scenario: You’ve known for some time that you need to shop for a new mattress.

You’ve been putting it off because you’re dreading the experience. You imagine yourself walking into a mattress store, looking at a sea of mattresses, being approached by a pushy salesperson, and trying to pick out a mattress by laying on several mattresses for a few minutes in the store. You’re also dreading trying to get whatever you buy up to your second floor apartment.