As a business lecturer, Peter asked students in his class to form groups and present a few

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As a business lecturer, Peter asked students in his class to form groups and present a few business ideas that they plan to pursue after their graduation. One particular group caught his attention with their idea of developing an ecotourism center in their neighborhood, which seems realistic and achievable. There might be a good opportunity for them to take this to the next level. However, when Peter spoke to them, it became clear that they had many misconceptions about entrepreneurship and were afraid to pursue it as a career. How can Peter ease their fears and convince them to fulfil their potential?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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