As explained in this chapter, selecting an entrepreneurial ventures target market is an important activity to complete

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As explained in this chapter, selecting an entrepreneurial venture’s target market is an important activity to complete successfully. Assume that you have decided to launch a clothing store in the town in which the university or college you are attending is located. What factors would you consider in selecting a target market for your clothing store and what target market would you select for this venture and why? Write a paragraph or two to describe your answer to this question.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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