Based on the material covered in this chapter, what questions would you ask the firm’s founder before making your funding decision? What answers would satisfy you?

would you fund this company? Why or why not?

Business Idea: Create an online pharmacy that is easier to navigate than traditional pharmacies by (1) syncing all prescriptions so they can be refilled at the same time, (2)

delivering by mail exactly what each customer is required to take for 14 days, and (3) sorting each customer’s medications into a chain of small plastic envelopes that contain the exact medications that a customer needs to take labeled by day and time of day.

Pitch: Approximately 10.6 percent of the American population, or 30 million people, take five or more prescription drugs per day. Many people in this category visit their pharmacy multiple times per month because their prescriptions aren’t synced. Once they get home, they have to sort their medications into daily doses. This task can be difficult for elderly patients, who may be taking different meds at different times of the day. It’s also hard for people who have hands that shake or whose eyesight is failing, and who find it difficult to sort medications into pill boxes as a result.