Based on the material covered in this chapter,

what questions would you ask the firm’s founders before making your funding decision? What answers would satisfy you?

Business Idea: A café chain that integrates both local and international flavors for food enthusiasts all over the world.

Pitch: Secret Recipe Cakes and Café is no stranger to food enthusiasts, especially in Malaysia. It has been a household name since its establishment in 1997. With quality cakes, fusion food, and distinctive service as its core strategy, Secret Recipe has already developed a winning recipe for success. It is one of the leading and largest café chains in the country, with more than 150 outlets in Malaysia serving a variety of dishes and desserts that appeal to a wide range of customers. Serving more than 20 types of fusion food, 40 different types of cake creations, and an assortment of pastries, designer ice creams, and beverages, Secret Recipe has won the hearts of many Malaysians and has successfully established its brand name in the region.