Based on the material covered in this chapter, what questions would you ask the firm’s founder before making your funding decision? What answers would satisfy you?

Business Idea: A moped-based transport and delivery service operating in several cities across Indonesia.

The Pitch: Go-Jek is a motorcycle ride-hailing phone service in Indonesia established in 2010. Since then, it has developed into an on-demand service using a mobile platform and app and has expanded its operations from the city of Jakarta to over 25 cities across Indonesia. It has also expanded its services to incorporate transportation and logistics, food delivery, and other delivery services.

Go-Jek prides itself on speed and innovation and is determined to make a lasting contribution to the lives of those who work for the business. Their drivers are referred to as partners, not employees, but they do have access to health and accident insurance and other benefits.