Identify the market gaps that Shiekha and Olson filled by launching Careem in the Middle East. What
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Identify the market gaps that Shiekha and Olson filled by launching Careem in the Middle East. What role did their personal commuting experience in the region play in identify the opportunity?
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292255330
6th Global Edition
Authors: R. Duane Ireland, Bruce R. Barringer
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