Identify the market gaps that Shiekha and Olson filled by launching Careem in the Middle East. What

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Identify the market gaps that Shiekha and Olson filled by launching Careem in the Middle East. What role did their personal commuting experience in the region play in identify the opportunity?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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