Michael Graves and Jill Simpson just left their jobs with Microsoft to launch a business that will

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Michael Graves and Jill Simpson just left their jobs with Microsoft to launch a business that will sell a new type of fax machine. They wrote a full business plan that they’ve asked you to review. When reading the plan, you noticed that several key sections begin with the phrase “We believe . . . .” Is any knowledgable person who reads this business plan going to know what “We believe . . . ” really means?

What is the problem with including the phrase “We believe . . . .” to introduce key sections of a business plan?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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