Michael Graves and Jill Simpson just left their jobs with Microsoft to launch a business that will
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Michael Graves and Jill Simpson just left their jobs with Microsoft to launch a business that will sell a new type of fax machine. They wrote a full business plan that they’ve asked you to review. When reading the plan, you noticed that several key sections begin with the phrase “We believe . . . .” Is any knowledgable person who reads this business plan going to know what “We believe . . . ” really means?
What is the problem with including the phrase “We believe . . . .” to introduce key sections of a business plan?
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292255330
6th Global Edition
Authors: R. Duane Ireland, Bruce R. Barringer
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