On a scale of 110 (10 is high), how important is transparency, fairness, and honesty for a

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On a scale of 1–10 (10 is high), how important is transparency, fairness, and honesty for a firm such as Zendesk? What does a firm have to lose if its customers feel it is subpar on these qualities?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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