To what degree do you think Revolights will be able to reach mainstream markets and sustain its growth?

How successful do you believe the firm will be?

Justify your answer based on criteria introduced in earlier chapters of this book and your own intuition.

One evening in October 2010, Kent Frankovich was riding his bike home from work. He was completing a research project at Stanford and was running back and forth to the lab a lot at night. The area in front of him was partially illuminated by his handle-mounted bike light. He entered a particularly dark stretch and hit a pothole. It nearly threw him off his bike. It got him thinking that there must be a better way to illuminate the path in front of his bike.