What can a first-time entrepreneur, who may have a good idea but not much money or business

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What can a first-time entrepreneur, who may have a good idea but not much money or business acumen, learn from Mary Lynn Schroeder’s experience?

In 2008, Mary Lynn Schroeder was working in the music business in Chicago. She didn’t find the work fulfilling so decided to move on. She departed for southern Illinois, and on the way stopped at a Jo-Ann Fabrics & Crafts store. While she didn’t know much about sewing, she bought a sewing machine, primarily in order to hem her jeans and make curtains. She stayed long enough to take several lessons. She arrived in southern Illinois and rented a farmhouse near Carbondale, the home of Southern Illinois University. Schroeder had planned to find a job in Carbondale and settle in. Instead, she unexpectedly fell in love with sewing.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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