What do we learn about fair use from the GoldieBlox–

Beastie Boys dispute?

Launched in 2012, GoldieBlox is a toy company that introduces girls to the field of engineering. It was started by Debbie Sterling, an engineering student at Stanford, who was troubled by the lack of women in engineering and the lack of encouragement girls receive to go into math and science fields. “Goldie” is a smart young girl that Sterling made up. Each toy in the GoldieBlox series consists of a book, featuring Goldie, and a set of ageappropriate construction items, such as spools and ribbons. Girls play with the toy by helping Goldie solve problems by building things. For example, in GoldieBlox and the Spinning Machine, a toy in the series, players must help Goldie build a belt drive machine to help her dog, Nacho, chase his tail. The idea is to introduce girls to the fundamentals of engineering. GoldieBlox’s toys have been picked up by independent toy stores and several big-box stores, including Toys “R” Us and Target.