What is a trademark? How can trademarks help a firm establish a competitive advantage in the marketplace?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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Question Posted: Sep 26, 2024 04:01 AM

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What is a trademark? How can trademarks help a firm establish a competitive advantage in the marketplace?
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What is a trademark? How can trademarks help a firm establish a competitive advantage in the marketplace?

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Entrepreneurship Successfully Launching New Ventures

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