Why do you think Hormel acquired Justins to add to the strength of its peanut and nut
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Why do you think Hormel acquired Justin’s to add to the strength of its peanut and nut butter offerings and to add a product to its portfolio that appealed to a younger, more health-conscious consumer rather than creating a similar product from scratch in its own R&D labs?
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780134729534
6th Edition
Authors: Bruce R. Barringer
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