Your friend has developed what he believes is a novel floor cleaning product.

The advantage to this product, he tells you, is that because of the unique chemicals used to create the cleaning fluid, people are able to use a fraction of the amount of fluid to clean floors compared to the amount of fluid that is necessary when using traditional, wellestablished products. Your friend is convinced that even Walmart will be willing to pay a handsome amount to him in order to stock and sell his product. Use your knowledge about the power of buyers to offer your friend a different perspective as to how Walmart might deal with him as he tries to sell his product to this giant firm.