How attractive is the industry in terms of its prospects for above-average profitability? The industry analysis should
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• How attractive is the industry in terms of its prospects for above-average profitability? The industry analysis should provide a picture of where the industry is going and how the subject company fits in. Look at historical and projected growth in the industry, the number and respective market shares of competitors, and prospects for consolidation.
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Related Book For 
Financial Valuation Applications And Models
ISBN: 9780471061380
1st Edition
Authors: James R. Hitchner
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