Here is a question from a ski resort guest satisfaction survey that uses a five-point scale. (a)

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Here is a question from a ski resort guest satisfaction survey that uses a five-point scale.

(a) Would the measurement level for the data collected from this question be nominal, ordinal, interval, or ratio?

(b) Would it be appropriate to calculate an average rating for the various items? Explain.

(c) Would a 10-point scale be better? Explain.

?Rate your satisfaction level on numerous aspects of today?s experience, where 1 = Extremely Dissatisfied and 5 = Extremely Satisfied.?

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