1. Sales in the fourth quarter made up for the slow start in the first and second...
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1. Sales in the fourth quarter made up for the slow start in the first and second quarters. Our promotional efforts in the second and third quarters were mainly responsible for the 110 per cent increase in November and December. Television advertising, mass mailings, newspaper advertisements with discount coupons, and displays in distributing stores were our main promotional efforts. In addition, we gave free samples away to further promote our new products. Our outstanding results for the fourth quarter indicate these efforts were very successful.
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Business Communication Rhetorical Situations
ISBN: 9781554815005
1st Edition
Authors: Heather Graves, Roger Graves
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