As an assistant market researcher, you have been asked by your boss, Kym Koenig, to explore marketing opportunities targeting teens. Understanding teen preferences in this notoriously fickle consumer group is key to success of any promotional or ad campaign. Recent studies suggest that, although some teens still use Facebook, they prefer to spend their time on Instagram, Snapchat, YouTube, or TikTok. They also love to try new apps recommended by friends. Most important, 95 percent of teens have a smartphone or access to one, and 45 percent admit that they are online nearly constantly.

For a full picture to emerge, you will need to consult several recent studies. The best candidates for your research are surveys by Pew Research Center, Common Sense Media, and similar reputable sources of data.

Your Task. 

Ms. Koenig has requested a brief informational e-mail report summarizing your main findings. Paraphrase correctly and don’t just copy from the online source. Ms. Koenig may ask you later to analyze more comprehensive data in an analytical report and create a media use profile of American teens and young adults. You may be called on to create graphs to illustrate your findings.