The COVID-19 pandemic has made food delivery apps such as GrubHub, DoorDash, UberEats, Postmates, or Instacart household names. Some universities have even created their own mobile apps for delivery from a few available campus cafés and commons.

However, hungry students staying in residence halls dislike delivery fees and wait time for outside dining orders, despite their greater variety. Planning ahead to in-person classes, your University Business Club (UBC) sees an opportunity to put its business expertise to work by sponsoring a small student-run restaurant in the campus food court. But what food should it dish out? Is it true that college students overwhelmingly prefer food high in salt, sugar, and fat? Your fellow club members have chosen you to create an online survey to poll fellow students, staff, and faculty about their preferences. You hope to generate data that will support the feasibility of the eatery and help UBC create winning menu choices.

The main provider of online survey software, SurveyMonkey, makes creating questionnaires fast, fun, and easy. After signing up for the free no-frills basic plans, you can create brief online questionnaires and e-mail the links to your targeted respondents. The programs analyze and display the results for you—at no charge. 

Your Task. 

In pairs or teams of three, design a basic questionnaire to survey students on your campus about food options in the campus cafeteria. Visit SurveyMonkey, which offers a free basic plan limited to ten questions. After creating the online survey, start by polling students in your course and potentially in similar business classes. Interpret the results. As a team, write a memo that you will e-mail to the campus food services administrator advocating for a student-run eatery featuring the top-scoring national or regional foods.

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Figure 10.16 Intercultural Interview Topics and Questions Social Customs How do people react to strangers? Are they generally friendly? Hostile? Reserved? How do people greet each other? What are the appropriate manners when you enter a room? Bow? Nod? Bump elbows? The COVID-19 pan- demic has all but nixed handshaking. How are names used for introductions? Is it appropriate to inquire about one's occupation or family? What are the attitudes toward touching? How does one express appreciation for an invitation to another's home? Bring a gift? Send flowers? Write a thank-you note? Are any gifts taboo? Are there any customs related to how or where one sits? Are any facial expressions or gestures considered rude? What is the attitude toward punctuality in social situa- tions? In business situations? What are acceptable eye contact patterns? What gestures indicate agreement? Disagreement? Family Life What is the basic unit of social organization? Basic family? Extended family? Do women work outside of the home? In what occupations? Political Patterns Are there any immediate threats to the political survival of the country? How is political power manifested? What channels are used for expressing political opinions? What information media are important? Is it appropriate to talk politics in social situations? Religion and Folk Beliefs To which religious groups do people belong? Is one predominant? Do religious beliefs influence daily activities? Which places are considered sacred? Which objects? Which events? How do religious holidays affect business activities? Economic Institutions What are the country's principal products and industries? Are workers organized in unions? How are businesses owned? By family units? By large public corporations? By the government? What is the standard work schedule and work week? Is it appropriate to do business by telephone? By computer? How has technology affected business procedures?